Perhaps its the fact that there is a lot stronger chance of a City to watch next season. Maybe a successful campaign on the field mixed with some Samba Magic has tempted more people back. Very possibly, the image that the club now gives off is a much more welcoming site then it was 12 months ago.
More than likely, it is down to a mixture of all of these that the season ticket sales this summer have seen a marked improvement on previous years' efforts.
So far the number has reached 700 - up 200 from last season's total - and has created an extra £25,000 for the cash-strapped Grecians. Combined with the money spinning Brazil Centenary Event (with profits predicted at anywhere from £30,000 to £50,000) and the £30,000 sale of Jamie Coppinger to Doncaster Rovers, and City have received a much needed cash-injection to see them through the summer months.
Interest in season tickets has been steady thanks to the "Early Saver" initiative, where savings could be made by purchasing a season ticket before June 11th. As a thrown in extra, all those taking up the Early Saver option would have the privilege of having their name incorporated into a special edition shirt which the club plan to wear in Cup games.
The news is in stark contrast to May 2003 when Ian Huxham, Terry Pavey and Julian Tagg inherited a club in total disarray. A fund-raising plea had to be sent to the Trust membership in order to ensure the club got to the start of its first season in the Conference.
But whilst the the increase in revenue means that the staff at the club will be ensured their wages over the summer months, manager Eamonn Dolan will not be given any extra funds with which to raid the transfer market. With repayments on the club's CVA due to commence shortly, the clubs financial position remains fragile.